Sustainability at Indie HQ: First Steps

In the last quarter of 2019, we were joined in the office by our wonderful Indie Intern, Anna. As well as being a cracking addition to the team, she’s also very environmentally minded, and she soon set about improving the way we do things here at Indie Bay with a focus on sustainability.

Here’s a cheeky blog post from her, telling you what she’s been up to!

With the climate in a state of crisis, here at Indie Bay HQ we have made some changes behind the scenes in a bid to do our bit. From the outset, we would like to make it clear that we know that we are not perfect, but we are trying, and while we are learning and improving we would like to keep our Indies in the loop.


We have made some changes to our send-out packaging. The vast majority of it is now recyclable or compostable. We bade farewell to plastic packing tape and are now using fully recyclable tape with a natural rubber based gum. Our old glossy stickers have been replaced by some altogether more sophisticated matte versions which are completely recyclable. It’s a good start… but that’s not all!

Image of Indie Bay packaging showing use of paper tape, recyclable stickers, and recycled label paper, improving sustainability

Food and Drink:

Rather than getting weekly Ocado food deliveries, we have signed up to Oddbox’s fruit delivery. There’s two big upsides to this:

1.We get to enjoy our fruit knowing that is has been saved from the bin.

2.We are entertained by the various shapes and sizes that get sent our way, as shown below…

employee demonstrating variation in size of produce from Oddbox, a fruit delivery service that focusses on sustainability

Annabel (smiling, wonky-apples-in-hand above) has said “goodbye” to her beloved bottled sparkling water and “hello” to a fancy schmancy Sodastream. Not only has it received a good review from Annabel, it uses recyclable gas cartridges to do its fizzing. We have also switched to fully recyclable coffee pods from our friends at Cru Kafe, and have sorted out a new food waste bin for the kitchen. That means no more banana peels being sent to landfill.



We’ve even gone as far as switching our energy supplier. We now enjoy our office lighting and PC power courtesy of Bulb energy.  As well as energy providers we’re changing our bank, as it turns out not all banks are as well behaved as they could be…


So, we have started taking lots of small steps towards becoming a more sustainable business, but know we have a long way to go. If you have any suggestions or feedback please do send them our way!


Pumpkin Spiced Vegan Muffin Recipe

These tasty, autumnal bakes are inspired by the ever-growing phenomenon of pumpkin spiced EVERYTHING. Even if you don’t buy into the world of PSLs (Pumpkin Spiced Lattes) etc., this tasty vegan muffin recipe is worth a punt, and might put you a little out of your comfort zone with some interesting ingredients that can stay in your repertoire forever. We’ve even linked them up for you so you know where to find them or how to make them!

showing product of pumpkin spiced vegan muffin recipe including crunchy pretzel topping

  1. Preheat the oven to 350°F (180°C). Neatly arrange muffin cases in a muffin tray and get annoyed that they won’t stay put. Don’t worry, the batter will hold them in place.
  2. Sift the flour into a mixing bowl and add the baking soda, baking powder, salt and pumpkin pie spice.
  3. Prepare your flax egg by adding 1 Tbsp of ground flaxseed meal to a bowl and then pouring in 3 Tbsp of hot water and allowing to sit for a minute to become gloopy. (or prepare your alternative egg as appropriate)
  4. Then add the brown and white sugar, pumpkin purée, vanilla, melted coconut oil and apple cider vinegar (if using) to the mixing bowl.
  5. Add your not-an-egg.
  6. Mix together with a spoon until well combined. The batter will be thick.
  7. Lastly, add the pecan nuts and stir in.
  8. Divide the batter evenly amongst the cases in your prepared muffin tray. Add some lightly crushed bits of Indie Bay for a tasty crunchy, crumble style topping!
  9. Bake in the oven for 25-30 minutes or until a toothpick inserted into the center of one of the muffins comes out clean.
  10. Whip them out of the oven, leave to cool for 10 mins in the tray, then move to a wire rack to cool fully.
  11. (If you’re feeling naughty, you can whizz up a cream cheese glaze with 50g of cream cheese, 1 tbsp milk and 2 tbsp icing sugar.)

Although we’re pitching these as healthy-ish vegan muffin recipe (the pumpkin totally counts as 1 of our 5-a-day right?) the glaze is totally worth it. Trust us.


Bites with Benefits Just Got Cheeky

Pretty much since we launched Indie Bay Snacks back in 2016, people have been telling us how delicious they would be if we coated them in chocolate.

It’s not that we weren’t listening, it’s just that we were unbelievably busy building up brand awareness, distribution, getting along to trade and consumer shows, and doing all that with a tiny team! Now that we’ve grown the team, we’ve found the time to really get stuck into new product development, or NPD as it’s known in the trade. As a result, we’ve finally realised the dream shared by so many of you wonderful Indies, and by us of course: Chocolate Coated Pretzel Bites!

We call them Cheeky Bites, becasue they’re still full of benefits, but just a bit… cheekier!

We say they’re still full of benefits, and that’s because we used the same base dough for our new Chocolate Bites as we do for our Superseeds variety. All those lovely seeds and grains mean they’re the bites with the best protein and fibre content, so even though there’s a cheeky layer of chocolate on our new bites, they’re still a source of fibre, with a decent protein content, and only about 150 calories per portion. The Dark variety are actually HIGH in fibre, and they’re vegan friendly too, so anyone can get stuck in on the Cheeky side of Snacks With Benefits.

Here at Indie Bay, we’re pretty sure these are going to be a game-changer, but don’t just take our word for it. Grab a Cheeky Taster Pack or a full case from our shop and enjoy some #HappySnacking!