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everyone's invited to

indie bay

Led both by taste and values, we’ve had enough of feeling guilty, feeling hungry and feeling confused. Indie Bay is all about making it easy to do the right thing.

It’s a labour of love, a passion for better.

a bit like pretzels but


Better shape

It's out with the old and in with the round. They're crunchy, moreish, and guaranteed to make you smile.

Better ingredients

With new ingredients from spelt to sunflower seeds, each bite is packed with irresistible flavours.

Better benefits

Whole grains, alternative flours and wholesome seeds mean each bite delivers protein and fibre, with low calories and no added sugar. Lucky body.



It all began with a real need – an empty snack drawer, a house full of hungry kids and a run to the local shop, only to be met with a deep frustration at the options available.

There had to be something better; delicious and satisfying, without the guilt or the grease. We all love to snack, but we don’t want to feel lousy for doing so.

With that in mind, Indie Bay Snacks was born. It’s out with the old and in with the round. We’ve taken all the best bits of a pretzel and made our own perfect bites of deliciousness. They’re crunchy, moreish and, of course, round.

giving back with

every bag


Indie Bay are committed to giving back, focusing on educating children about healthy food, which is why we donate with every bag we sell. From day one.


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Studio 1, Westbourne Studios | 242 Acklam Road London W10 5JJ | 0203 567 0801