OUR JOURNEY

These days, everyone’s all about health. But when you look at the supermarket shelves, you start to wonder if people know just what “healthy” really means.

Inspired by my time living in California, Indie Bay was born to make healthy living easy while staying true to your values. For most brands, it’s all about subtraction - taking the bad stuff out – but rarely about adding the good things.

We believe in health, as with anything, you get out what you put in. It’s about nourishing the body, not starving it. And so we created Indie Bay to prove it.

Our Pretzel Thins and Bites are naturally low in calories, low in fat, and packed with natural ingredients, fibre and protein - nothing taken away, just good crammed in via the magic of spelt.