These days, everyone’s all about health. But when you look at the supermarket shelves, you start to wonder if people know just what “healthy” really means.
Inspired by my time living in California, Indie Bay was born to make healthy living easy while staying true to your values. For most brands, it’s all about subtraction - taking the bad stuff out – but rarely about adding the good things.
We believe in health, as with anything, you get out what you put in. It’s about nourishing the body, not starving it. And so we created Indie Bay to prove it.
Our Pretzel Thins and Bites are naturally low in calories, low in fat, and packed with natural ingredients, fibre and protein - nothing taken away, just good crammed in via the magic of spelt.
We’ve created a family of delicious pretzels that deliver snacks with benefits, taking calories, fat and sugar OUT but putting protein, fibre and California sunshine back IN every bag. Here's to enjoying more of the good stuff.
GIVING BACK FROM DAY 1 WITH EVERY BAG WE SELL.
Indie Bay has always wanted to have a positive impact on people’s lives – and giving back is as important to us as eating healthily. That’s why we’re dedicated to supporting good causes that are important to us and our consumers. Our current campaign is with The Lady Garden, raising awareness for gynaecological cancer and donating 1p from every bag we sell.
MEET THE TEAM
FOLLOW OUR JOURNEY
Launched in premium food hall Selfridges with 3 flavours, and we SOLD OUT in 2 DAYS!
Launched with Whole Foods Market, Planet Organic, and Sourced Market
We start selling our crunchy snacks on Ocado!
Our Indie Bay Taxis took to the streets, handing out snacks and getting Indies where they needed to go.
We launched our Smokin’ BBQ and Easy Cheesy flavours.
Our Quinoa and Cracked Pepper bites won a Great Taste Award!
We launched with Holland and Barrett!
Our cheeky chocolate bites burst onto the scene!
We launched on the new challenger brand marketplace: Mighty Small!
We partnered with 1% for the planet!
We launched our NEW seasonal Chocolate Orange Pretzel Bites!
We launched our NEW snappable Pretzel Thins!
We launched with Virgin Atlantic!
The Lady Garden
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