OUR JOURNEY

These days, everyone’s all about health. But when you look at the supermarket shelves, you start to wonder if people know just what “healthy” really means.

Inspired by my time living in California, Indie Bay was born to make healthy living easy while staying true to your values. For most brands, it’s all about subtraction - taking the bad stuff out – but rarely about adding the good things.

We believe in health, as with anything, you get out what you put in. It’s about nourishing the body, not starving it. And so we created Indie Bay to prove it.

Our Pretzel Thins and Bites are naturally low in calories, low in fat, and packed with natural ingredients, fibre and protein - nothing taken away, just good crammed in via the magic of spelt.

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OUR MISSION

We’ve created a family of delicious pretzels that deliver snacks with benefits, taking calories, fat and sugar OUT but putting protein, fibre and California sunshine back IN every bag. Here's to enjoying more of the good stuff.

GIVING BACK FROM DAY 1 WITH EVERY BAG WE SELL.

Indie Bay has always wanted to have a positive impact on people’s lives – and giving back is as important to us as eating healthily. That’s why we’re dedicated to supporting good causes that are important to us and our consumers. Our current campaign is with The Lady Garden, raising awareness for gynaecological cancer and donating 1p from every bag we sell.

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MEET THE TEAM

FOLLOW OUR JOURNEY

1
August 2017

Launched in premium food hall Selfridges with 3 flavours, and we SOLD OUT in 2 DAYS!

2
October 2017

Launched with Whole Foods Market, Planet Organic, and Sourced Market

3
November 2017

We start selling our crunchy snacks on Ocado!

5
June 2018

Our Indie Bay Taxis took to the streets, handing out snacks and getting Indies where they needed to go.

August 2018

We launched our Smokin’ BBQ and Easy Cheesy flavours.

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August 2019

Our Quinoa and Cracked Pepper bites won a Great Taste Award!

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September 2019

We launched with Holland and Barrett!

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October 2019

Our cheeky chocolate bites burst onto the scene!

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April 2020

We launched on the new challenger brand marketplace: Mighty Small!

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August 2020

We partnered with 1% for the planet!

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October 2020

We launched our NEW seasonal Chocolate Orange Pretzel Bites!

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November 2020

We launched our NEW snappable Pretzel Thins!

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January 2021

We launched with Virgin Atlantic!

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BLOG

It’s a labour of love, a passion for better.