OUR JOURNEY

It all began with a real need – an empty snack drawer, a house full of hungry kids and a run to the local shop, only to be met with a deep frustration at the options available.

We all love to snack, but we don’t want to feel lousy for doing so. It got us thinking - why isn’t there a better snack that’s delicious and satisfying, without the guilt or the grease? Indie Bay Snacks was created, and soon after we launched our first line: Pretzel Bites.

They’re crunchy, moreish and, of course, round!

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OUR MISSION

Motivated by a passion for better snacks, we’re reinventing the classics with brave new twists. We bring innovative approaches to better ingredients, producing smarter snacks with an Indie spirit, that snack lovers like us can really enjoy.

TASTE GOOD.
FEEL GOOD.
DO GOOD.

Generosity is integral to everything we do here at Indie Bay. We’re committed to giving back, focusing on educating children about healthy food, which is why we donate with every bag we sell. From day one.

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MEET THE TEAM

FOLLOW OUR JOURNEY

1
August 2017

Launched in premium food hall Selfridges with 3 flavours, and we SOLD OUT in 2 DAYS!

2
October 2017

Launched with Whole Foods Market, Planet Organic, and Sourced Market

3
November 2017

We start selling our crunchy snacks on Ocado!

5
June 2018

Our Indie Bay Taxis took to the streets, handing out snacks and getting Indies where they needed to go.

6
August 2018

We launched our Smokin’ BBQ and Easy Cheesy flavours before…

7
September 2018

Sainsbury’s listed us in 200 of their “Locals” stores

8
February 2019

We popped up in WHSmith locations across the UK for a spot of springtime snacking.

9
June 2019

Sainsbury’s put us in another 150 stores, so more Indies than ever can find and enjoy #snackswithbenefits

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September 2019

We launched with Holland and Barrett!

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BLOG

It’s a labour of love, a passion for better.