It all began with a real need – an empty snack drawer, a house full of hungry kids and a run to the local shop, only to be met with a deep frustration at the options available.
We all love to snack, but we don’t want to feel lousy for doing so. It got us thinking - why isn’t there a better snack that’s delicious and satisfying, without the guilt or the grease? Indie Bay Snacks was created, and soon after we launched our first line: Pretzel Bites.
They’re crunchy, moreish and, of course, round!
Motivated by a passion for better snacks, we’re reinventing the classics with brave new twists. We bring innovative approaches to better ingredients, producing smarter snacks with an Indie spirit, that snack lovers like us can really enjoy.
Generosity is integral to everything we do here at Indie Bay. We’re committed to giving back, focusing on educating children about healthy food, which is why we donate with every bag we sell. From day one.
MEET THE TEAM
FOLLOW OUR JOURNEY
Launched in premium food hall Selfridges with 3 flavours, and we SOLD OUT in 2 DAYS!
Launched with Whole Foods Market, Planet Organic, and Sourced Market
We start selling our crunchy snacks on Ocado!
Our Indie Bay Taxis took to the streets, handing out snacks and getting Indies where they needed to go.
We launched our Smokin’ BBQ and Easy Cheesy flavours before…
Sainsbury’s listed us in 200 of their “Locals” stores
We popped up in WHSmith locations across the UK for a spot of springtime snacking.
Sainsbury’s put us in another 150 stores, so more Indies than ever can find and enjoy #snackswithbenefits
We launched with Holland and Barrett!
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