OUR JOURNEY

It all began with a real need – an empty snack drawer, a house full of hungry kids and a run to the local shop, only to be met with a deep frustration at the options available.

We all love to snack, but we don’t want to feel lousy for doing so. It got us thinking - why isn’t there a better snack that’s delicious and satisfying, without the guilt or the grease? Indie Bay Snacks was created, and soon after we launched our first line: Pretzel Bites.
They’re crunchy, moreish and, of course, round!

Now onto our Pretzel Thins. We wanted to create the ultimate combination of a crisp and a pretzel that's both nutritious and satisfying. Our oven-baked Pretzel Thins have 70% less fat than crisps and 100% more protein!
They are bursting with flavour, thin and guilt free!

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OUR MISSION

Motivated by a passion for better snacks, we’re reinventing the classics with brave new twists. We bring innovative approaches to better ingredients, producing smarter snacks with an Indie spirit, that snack lovers like us can really enjoy.

TASTE GOOD.
FEEL GOOD.
DO GOOD.

Generosity is integral to everything we do here at Indie Bay. We’re committed to giving back, focusing on educating children about healthy food, which is why we donate with every bag we sell. We're also committed to treating your wellbeing and our environment with the respect it deserves. We've partnered with Luker Chocolate to bring you sustainable chocolate coated pretzels that are better for you and better for the planet.

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MEET THE TEAM

FOLLOW OUR JOURNEY

1
August 2017

Launched in premium food hall Selfridges with 3 flavours, and we SOLD OUT in 2 DAYS!

2
October 2017

Launched with Whole Foods Market, Planet Organic, and Sourced Market

3
November 2017

We start selling our crunchy snacks on Ocado!

5
June 2018

Our Indie Bay Taxis took to the streets, handing out snacks and getting Indies where they needed to go.

6
August 2018

We launched our Smokin’ BBQ and Easy Cheesy flavours.

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August 2019

Our Quinoa and Cracked Pepper bites won a Great Taste Award!

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September 2019

We launched with Holland and Barrett!

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October 2019

Our cheeky chocolate bites burst onto the scene!

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April 2020

We launched on the new challenger brand marketplace: Mighty Small!

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August 2020

We partnered with 1% for the planet!

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October 2020

We launched our NEW seasonal Chocolate Orange Pretzel Bites!

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November 2020

We launched our NEW snappable Pretzel Thins!

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January 2021

We launched with Virgin Atlantic!

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It’s a labour of love, a passion for better.