Bites with Benefits Just Got Cheeky

Pretty much since we launched Indie Bay Snacks back in 2016, people have been telling us how delicious they would be if we coated them in chocolate.

It’s not that we weren’t listening, it’s just that we were unbelievably busy building up brand awareness, distribution, getting along to trade and consumer shows, and doing all that with a tiny team! Now that we’ve grown the team, we’ve found the time to really get stuck into new product development, or NPD as it’s known in the trade. As a result, we’ve finally realised the dream shared by so many of you wonderful Indies, and by us of course: Chocolate Coated Pretzel Bites!

We call them Cheeky Bites, becasue they’re still full of benefits, but just a bit… cheekier!

We say they’re still full of benefits, and that’s because we used the same base dough for our new Chocolate Bites as we do for our Superseeds variety. All those lovely seeds and grains mean they’re the bites with the best protein and fibre content, so even though there’s a cheeky layer of chocolate on our new bites, they’re still a source of fibre, with a decent protein content, and only about 150 calories per portion. The Dark variety are actually HIGH in fibre, and they’re vegan friendly too, so anyone can get stuck in on the Cheeky side of Snacks With Benefits.

Here at Indie Bay, we’re pretty sure these are going to be a game-changer, but don’t just take our word for it. Grab a Cheeky Taster Pack or a full case from our shop and enjoy some #HappySnacking!

Taste of London 2019

This June we were back in Regent’s Park for our second year at Taste of London.

It was another jam-packed foodie fest over 5 brilliant summer days.

 

This year we brought our Indie world to the masses with our very own Indie Bay pergola, complete with beachy backdrop and deckchairs (cool, huh?).

It proved a rather popular space to sit down, hang out and try all the goods on offer at the festival.

Happy Snacking at Taste of London Indie Bay Pergola

We also saw the return of our ever popular Indie Cornhole. Participants had the chance to nab themselves a few free packets of indie bay with a well-aimed throw.

Indie Bay Cornhole

It was so great to say hello to you all in real life. We even bumped into one of our favourite Indies, Yotam Ottolenghi!

Yotam Ottolenghi

All in all, it was a hugely successful event. We managed to hand out a whopping 100,000 pretzel bites. In fact, we handed out so many we had to nip back to Indie HQ in Notting Hill to grab a load more. If you want to see what all the fuss was about then have a look at our online shop. Thank you to everyone that came down. We’ll see you again at Taste of London 2020!

Happy Snacking,

Team Indie Bay.

Taste of London Dream Team